VARTEQ

Marketing Technology case study

A CPA network handles four times the traffic

A CPA affiliate network was processing more traffic than its existing infrastructure could reliably handle.

At a glance

Project type
Affiliate network platform
Industry
Marketing Technology
Services
Custom Software Development, API Integration
Traffic capacity
300% more
Payout delays
60% fewer
Availability
99.98%

Overview

The summary

A CPA affiliate network was processing more traffic than its existing infrastructure could reliably handle. Routing delays, slow payouts, and difficult partner integrations affected daily work. The team also lacked live media buying tools, leaving revenue opportunities unaddressed. VARTEQ developed a service for high traffic volumes and tools for affiliate operations, improving routing, payouts, and coordination with partners.

Where they started

The challenge

  • Client need: Growing campaign traffic was causing routing delays and payout problems. The network also needed media buying controls and better connections to partner services.
  • Discovery findings: Aging infrastructure, manual affiliate administration, and limited monitoring were behind the delays. Payouts and media buying tasks needed automated controls.

What we built

The solution

We used cloud infrastructure and microservices to support increasing traffic and keep the service available during failures.

  1. High-volume routing

    A routing service designed for high traffic volumes.

  2. Affiliate payout panels

    Configurable affiliate panels for managing payouts.

  3. Partner integrations

    API connections to partner systems, including Affise.

  4. Media buying admin panel

    An admin panel for managing media buying campaigns.

  5. Telegram notifications

    A Telegram bot that sends updates as events occur.

  6. API for users and partners

    A documented API for users and integration partners.

Services on this project

Technologies used

  • Affise integration
  • Telegram bot
  • APIs
  • Cloud infrastructure and microservices

What changed

The outcome

  • Setup and planning: 2 weeks.
  • Planned implementation: 6 months.
  • Actual delivery: 5 months.
  • The network could handle 300% more traffic.
  • Automated affiliate panels improved partner onboarding by 40%.
  • Routing improvements and automation reduced operating costs by 25%.
  • Payout delays fell by 60%.
  • Availability reached 99.98% after deployment.
  • Partner satisfaction increased by 45% with clearer records and live notifications.
MetricBeforeAfter
Traffic Volume HandlingMax 500K clicks/dayScaled to 2M+ clicks/day
Payout ProcessingManual, took 3-5 daysAutomated, processed in hours
Partner OnboardingSlow verification, manual approvals40% faster via automated affiliate panel
System Uptime95% uptime with frequent slowdowns99.98% uptime with cloud-based scaling
Operational CostsHigh manual labor & inefficiencies25% cost reduction via automation

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