About the role
This role is a highly technical, hands-on position responsible for designing, building and optimizing data-driven email campaigns and automated customer journeys within Salesforce Marketing Cloud. You will serve as a technical lead for email development, personalization, journey orchestration, automation, segmentation and QA processes.
What you will work on
- Design and implement automation workflows using complex triggers and audience creation methods.
- Plan customer lifecycle touchpoints and segmentation strategies collaboratively.
- Communicate effectively with stakeholders to align on automation strategies and objectives.
- Monitor and optimize active workflows to ensure performance and quality.
- Maintain data models to support scalable segmentation and dynamic content.
- Ensure compliance with legal standards and industry best practices.
- Perform additional duties as assigned.
What you bring
- 5+ years of experience in email development and marketing automation.
- Strong HTML/CSS email development skills, including responsive and accessible email design.
- Advanced AMPscript expertise for personalization and dynamic content.
- Deep experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder and Email Studio.
- Experience building automated customer journeys, audience segmentation and data-driven campaigns.
- Familiarity with SQL, Litmus and email testing/QA best practices.
Benefits and perks
- Flexible scheduling
- Remote-first culture
- Professional development opportunities
- Employee referral program