Position Overview
We are seeking a senior-level consultant to support our client’s upcoming eCommerce migration. This role focuses on shaping the Analytics & Tracking strategy, reviewing and expanding client requirements, and leading Google Tag Manager (GTM) implementation within a Salesforce Headless Commerce / Lightning Web Runtime (LWR) environment. The consultant will act as both advisor and technical lead, ensuring a scalable, compliant, and business-aligned tracking framework.
Key Responsibilities
- Understand client measurement/design requirements and translate these business requirements into written data collection implementation guides, tracking plans, etc.
- Provide best-practice consulting services with our client technical teams to install, configure, and use web analytics tools, tag management systems, A/B testing tools, and other digital marketing tools.
- Lead the setup and configuration of Google Tag Manager (GTM) and related analytics tools in a complex Salesforce Headless Commerce environment.
- Identify and resolve data collection issues and gaps.
- Maintain established data collection audit standards and lead audits to provide our clients with a guide that fully describes existing data quality and steps for improvement.
- Recommend and implement analytics tracking code needed for ongoing reporting and analysis activities.
- Project manage multiple client requests and project activities at any one time.
- Lead client conversations, including recurring status meetings, ad hoc discussions, and ongoing digital communications
Requirements
- Proven expertise with GTM and GA4 in complex eCommerce environments.
- Hands-on experience with Salesforce Commerce Cloud / Headless Commerce / LWR.
- Strong background in data layer architecture and advanced event modeling.
- Ability to translate business needs into clear analytics requirements and present recommendations effectively.
- Familiarity with consent management platforms (CMPs) and global data compliance standards.
- Solid understanding of web technologies (JavaScript, HTML, CSS) for custom tracking solutions.
- Excellent English communication skills; comfortable working with international stakeholders.
Engagement Details
- Freelance / part-time (exact workload to be defined).
- Expected project duration: through Q2 2026 launch (tentative).
- Flexible working hours with occasional meetings with a North American team