Position Overview
We are looking for a B2B Marketing Analyst to evaluate marketing performance across campaigns, channels, funnel stages, and revenue outcomes. You will work with Marketing, Sales, RevOps, and BI teams to build reliable reporting, improve data quality, identify performance gaps, and turn complex data into clear recommendations.
Responsibilities
- Analyze marketing, sales, pipeline, and customer data
- Measure campaign effectiveness, funnel conversion, account engagement, and marketing ROI
- Build and maintain dashboards and recurring performance reports
- Track lead quality, pipeline contribution, marketing-influenced revenue, and lifecycle performance
- Identify trends, reporting gaps, and campaign optimization opportunities
- Translate data into clear recommendations for marketing and business leaders
- Validate tracking, attribution, UTM parameters, and data flows across platforms
- Maintain KPI definitions, reporting documentation, and measurement standards
- Investigate data discrepancies and coordinate their resolution with Marketing Operations, Sales Operations, RevOps, and BI
- Support campaign testing and performance reviews
- Prepare executive-ready reports, presentations, and performance summaries
Required Experience
- 5+ years of experience in marketing analytics, business analytics, revenue operations, or digital marketing analytics
- Hands-on experience with Salesforce Sales Cloud and Salesforce CRM data
- Experience building dashboards and reports in GA4, Looker Studio, Power BI, Salesforce Marketing Cloud Intelligence/Datorama, or similar platforms
- Advanced Microsoft Excel skills
- Good understanding of B2B campaigns, lead generation, funnel metrics, pipeline, and attribution
- Experience working with UTM parameters, tracking links, and campaign reporting
- Ability to identify patterns, explain performance changes, and recommend specific actions
- Strong written and verbal English
- Ability to manage several priorities and work with technical and non-technical stakeholders
Nice to Have
- Experience with Google BigQuery
- Google Analytics 4 or Google Analytics 360 certification
- Experience with Salesforce Marketing Cloud Intelligence/Datorama
- Experience supporting global marketing teams
- Experience leading cross-functional analytics initiatives
- Background in education, certification, membership-based organizations, or professional services
What Success Looks Like
- Marketing and sales leaders have accurate, usable performance dashboards
- Campaign and funnel issues are identified early
- KPI definitions are consistent across teams
- Data discrepancies are investigated and resolved
- Reports explain what happened, why it happened, and what the team should do next
Hiring Process
- Recruiter interview
- Technical and experience-based interview
- Final interview with the hiring team